In this project, I led and developed an automated sales reporting system using R to improve efficiency and personalize communication for a sales team. The system polled data from DOMO, generated customized reports for each salesperson, and delivered them via email, eliminating the need for manual report generation and login to separate systems.

Problem statement

The sales team previously relied on manual processes to generate individual sales reports, leading to inefficiencies and inconsistencies. Additionally, the reports lacked personalization, making it difficult for salespeople to gain specific insights relevant to their projects.


  1. Automate the generation of individual sales reports for each salesperson.
  2. Personalize reports to include relevant data and insights specific to each salesperson’s projects.
  3. Eliminate the need for manual report generation and separate system logins.

Approach and Implementation

  • Utilized R programming to interact with DOMO via its API and extract relevant sales data.
  • Developed a script to automate the report generation process, including data filtering, analysis, and report creation for each salesperson.
  • Incorporated data visualization techniques to present information in an easily understandable format.
  • Integrated the script with an email automation tool to deliver personalized reports directly to each salesperson’s inbox.

Challenges and Solutions

  • Challenge: Ensuring data accuracy and consistency across different data sources.
  • Solution: Implemented data cleaning and validation processes to address inconsistencies.
  • Challenge: Balancing report comprehensiveness with conciseness for email delivery.
  • Solution: Prioritized key metrics and incorporated visuals to deliver impactful information within a digestible format.


  • Achieved significant automation in sales report generation, saving the team valuable time and resources.

  • Improved the efficiency and effectiveness of communication between sales managers and individual salespeople.

  • Empowered salespeople with personalized insights to make data-driven decisions and manage their projects more effectively.

Key Learnings

  • The power of R programming for automating data analysis and report generation.

  • The importance of data quality and cleaning for ensuring accurate and reliable insights.

  • The effectiveness of tailoring data visualizations and reports to specific audiences for better understanding and actionable takeaways.

By Published On: March 5th, 2024Categories: Creative, Design, Hardware, software, TechnologyViews: 277327 words

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