Overview
In this project, I led and developed an automated sales reporting system using R to improve efficiency and personalize communication for a sales team. The system polled data from DOMO, generated customized reports for each salesperson, and delivered them via email, eliminating the need for manual report generation and login to separate systems.
Problem statement
The sales team previously relied on manual processes to generate individual sales reports, leading to inefficiencies and inconsistencies. Additionally, the reports lacked personalization, making it difficult for salespeople to gain specific insights relevant to their projects.
Objectives
- Automate the generation of individual sales reports for each salesperson.
- Personalize reports to include relevant data and insights specific to each salesperson’s projects.
- Eliminate the need for manual report generation and separate system logins.
Approach and Implementation
- Utilized R programming to interact with DOMO via its API and extract relevant sales data.
- Developed a script to automate the report generation process, including data filtering, analysis, and report creation for each salesperson.
- Incorporated data visualization techniques to present information in an easily understandable format.
- Integrated the script with an email automation tool to deliver personalized reports directly to each salesperson’s inbox.
Challenges and Solutions
- Challenge: Ensuring data accuracy and consistency across different data sources.
- Solution: Implemented data cleaning and validation processes to address inconsistencies.
- Challenge: Balancing report comprehensiveness with conciseness for email delivery.
- Solution: Prioritized key metrics and incorporated visuals to deliver impactful information within a digestible format.